Candid Camera type stuff. is one of Ahmed's novel production techniques.
For instance, in one of the shows they had a man who pretends to accidentally drop a wallet, so that you test the reactions of these people.
Will they give the wallet back to the old man who dropped it or will they just take it?
So if the guy tries to just take it, they quickly stop him and say, excuse me, that wallet belongs to that guy. But then they say, why didn't you give it back to them? Is that the kind of thing that the Prophet Muhammad would have done?
I belive that people like Ahmad AL-Shugairi can make a big difference.
a lot of people who watch his show and admire him feel that they were faced with a very difficult choice. The world seemed to be divided for them into sort of a really secular path where they felt a bit like they were abandoning their culture and their traditions, or a really hard line, Islamist’s “I hate the West” kind of stance. And what they like about him is that he gives them a middle path.
Ahmed became extremely religious during a seven year stay in California after a hyper secular period.
He says his message of moderation grew out of the two extremes he lived while he was in the U.S.
“You know, a pleasure-based life and zero spirituality, just living day by day and having fun, and then I switched to the total opposite, meaning I just cared about spirituality and religion. And I guess the balance is what I believe I reached. Of course, everyone thinks he’s balanced at the end of the day. Even extremists describe themselves as being balanced. But I believe now religion helps me be a better manager, a better husband, a better student”. Ahmed said
During his saty in the States, the American media taught him the strategy of not focusing more than 20 or 30 seconds on the same frame! And he is using that now, he is not focussing on anything more than 30 seconds. So it’s a fast paced, right to the point, no lecture-y attitude.
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